We've re-invented Indoor Cycling

Steel Wheels features a giant HD projection screen with images of breathtaking roads from around the world, mixed with music videos and heart-pounding visual effects. Leaderboard technology allows the more competitive riders to see how they stack up against others in the class, and every participant will be sent an email with performance data from their ride.

We believe deeply in the power of music to motivate us, to propel us forward in ways words alone cannot. We also believe a picture is worth a thousand words, and the images we see stimulate our minds consciously and subconsciously. Only by stimulating our minds can we stimulate our muscles. By combining the rhythmic power of music with the stimulation of breathtaking images, we can propel our bodies to perform like we never thought possible—and enjoy the scenery along the way.